Legoland Malaysia eyes Bollywood for film shooting.

Thila was one of the members of a Malaysian mission to attend the SATTE India (South Asia Travel and Tourism Event) tourism show in new delhi in January 2013. --BERNAMA. Bollywood film producers frequently include colourful foreign locales in their films to generate mass appeal amongst an audience that is infatuated by the scenic foreign background locations with their favourite stars performing dance-and-song numbers.

During the first three and a half months since its opening in September 2012, the resort’s experience has been very positive and encouraging, according to Thila who says that the resort offered “clean and family-oriented entertainment”, adding that while the resort had been completed, it would add yearly a new theme. “While we have, initially, focused attracting visitors middle neighbouring region, we are also getting visitors from India, China and city.

JOHOR BARU: Recognising the tourism potential inherent in Bollywood films shot at its venue, particularly as a colourful and eye-catching location for the song-and-dance numbers that are part and parcel of Bollywood films, the Legoland Malaysia Resort in Nusajaya, Johor, wants to attract India’s film makers.

Thila Munusamy, the director (sales and marketing) at Legoland Malaysia Resort, agrees that Bollywood film-makers could use Legoland Malaysia’s colourful background for their film shoots. Legoland Malaysia’s representatives said that they would be closely coordinating with Tourism Malaysia’s Mumbai office in an attempt to attract Indian tourists.

The mission, which will include Legoland representatives, will also make a pitch for Legoland. "Yes, Bollywood film-makers would find the Legoland Malaysia Resort as an attractive background setting for their film shoots,” Thila Munusamy said in an interview with Bernama.

While Legoland Malaysia, which can be attractive, particularly, to young Indian tourists, the marketing experts at the theme park attraction venue could excel to study the idiosyncrasies of the Indian tourism market which, fortunately, is well-serviced by Tourism Malaysia’s Mumbai office.

A Tourism Malaysia sales mission will be heading for India in March 2014, organising roadshows in Mumbai, Delhi, Bangalore and Cochin.